Building and marketing a website today is very different from 10 or even 5 years ago. In today's Internet marketplace the majority of visitors to any website will come through search engines such as Google and Yahoo. Over 80% of all online searches are made in one of these two search engines. A very important question for any business to ask is "Can our website be seen in the organic search results of search engines?"

Organic Search Engine Optimization (SEO or OSEO) is a vital component of any successful online marketing strategy. Without carefully planned SEO management, getting into the top listings within search engines can be nearly impossible for any website.

Our Search Engine Optimization process is concerned with maximizing the visibility of client web sites by making their listings appear more frequently and more prominently in organic search results. We take a hands on approach with each client in order to develop a clear plan of action that fits their specific needs. Whatever your website promotes or sells, you can be sure that their is a search market for it. We can help you reach that market.

Discovery
As a first step in your Search Engine Optimization Campaign, we'll meet with the key members of your team and immerse ourselves in your company and industry. We are the experts in online marketing, but we understand that you are the experts in your business. By taking the time up front to learn as much about your business as possible - in your own words - we can be sure that our Search Engine Optimization services deliver on your online marketing goals.

Site Survey
We'll do a complete review of your current website before we develop your Organic Search Engine Optimization campaign. We will review your competitors' websites along with your own in order to provide insight into what they are doing with their own marketing campaigns. We will then let you know how well you are performing against your competitors. During our site survey, we will note areas that need adjustments on your own site and will make certain that any search engine penalization issues on your website are noted for immediate correction.

Keyword Discovery
Selecting the most effective keyphrases (groups of Keywords) to attract highly targeted traffic is one of the most critical elements of a successful search engine optimization campaign. Our dedicated SEO staff will develop a list of keyphrases that people are using to find sites like yours. We use a wide collection of historical search data from several of the top search engines to ensure that the keywords, keyphrases, and search phrases that are utilized in your SEO campaign are the most effective for reaching your goals.

Implementation
We will develop a comprehensive optimization plan that is tailored to you website and your goals. We will implement suggested changes to site copy, backend code, layout, and other necessary updates in a safe format without changing the original site. You can review all of the changes within a dedicated test site. Once changes have been approved, the live site is backed up and the changes are then moved from the review site to the live site for publication onto the Internet.

Link Building
Link building is a critical component of any search engine optimization campaign and is vital in increasing the site's relevance and ranking on search engines such as Google. We will submit your website to all of the major search engines and will track those submissions over time to ensure that your site is reviewed properly. We will also work with human-edited portal sites in order to get your site listed in the most relevant categories on as many indexes as possible. We will work with you to develop a reliable link building campaign that will steadily increase the number of qualified inbound links from reputable websites - the key component in link based search rankings.

Reporting
We'll send you regular reports on the current and historical progress of your search engine optimization campaign. These reports include information about your site, your competitor's site, how you are ranking within the major search engines (as well as specific engines that you request information on), as well as a tremendous amount of additional useful data.

These services provided by Carolinanet. For more information please email Carolinanet at This e-mail address is being protected from spambots. You need JavaScript enabled to view it